Coca-Cola, the official sponsor of The Town, is preparing an initiative to expand its presence during the festival. The brand has created an exclusive experience for fans of DJ Pedro Sampaio, one of the confirmed attractions at the event.
On September 10th, the artist will perform at Coke Studio, which will be streamed live on Coca-Cola’s official YouTube channel. Tickets will be limited and distributed through a brand promotion, valid from July 16th to August 21st.
Sampaio promises to perform a beat inspired by Coca-Cola, with the sounds of the can opening, the ice in the glass, and the drink being poured. He also emphasized that the activation will allow for a unique connection with fans and represents a historic milestone in his career.
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